Greek spirits and distillates, blending tradition with continuous experimentation, are gaining global acclaim for their unique flavors and distinct identity, whilst their increasing popularity reflects in their rising export figures.
Article: Kyriaki Moustakidou
The Greek spirits industry has seen consistent growth in exports. In 2023 -according to most recent data- international sales of Greek alcoholic beverages increased by +9.4% in value, surpassing €100 million (from €97 million to €106 million), a worth noting achievement compared to the 7% overall decline of all European alcoholic drinks exports. A similar growth was observed also in the first half of 2024, further confirming the positive outlook.
“Consumers both domestically and internationally seem to focus their attention to premium spirits & distillates, seeking high quality products with added value, as well as alcoholic beverages with Geographical Indication registered at the EU level (75% of the sector’s exports are GI products). Ouzo and tsipouro are products exclusively produced in Greece, so competition is limited to other types of spirits”, stated the President of SEAOP – Greek Federation of Spirits Producers, Mr. Charis Mavrakis, talking to Ambrosia Magazine.
The flowing essence of Greece
Ouzo, the world-renowned anise-flavored liquor, leads the field among the exported Greek spirits. In the first half of 2024, it accounted for 59% of the value and 71% of the volume of total Greek spirit exports to both EU and non-EU markets. Today, Greece is home to nearly 300 ouzo distilleries, each crafting products with distinct flavor and aroma profile, resulting in a diverse and fascinating collection of labels.
Tsipouro/Tsikoudia, a rising star, has seen a staggering +99% increase in value (€) and +62% increase in quantity (kg) of exports over the past five years (2020 – 2024). It has become “synonymous” with Greek hospitality, reflecting the precious warmth of the Greek countryside. Quite like it, Rakomelo – mainly consumed during winter- is exclusively produced from Tsipouro/Tsikoudia and gets sweetened with honey.
Greek liqueurs are also wide-known and loved. Masticha of Chios, derived from distilled genuine mastic, is exclusively produced on the island of Chios. It is ideal as an after-dinner cold digestif or aperitif. On the other hand, Tentura of Patras, flavored with cinnamon, clove and nutmeg, has a distinctive rich aroma. It is traditionally and exclusively produced in Greece, exactly like Kitro of Naxos. Kitro, originating from the largest island of Cyclades, is a spirit that captures the essence of sweet citrus fruits, whilst (PGI) Koum Kouat of Corfu, made from kumquat fruits, offers notes and aromas of oranges and strawberries. The variety of liqueurs made in Greece extends further with flavors of lemon, orange, rose, mint, cinnamon, pomegranate, peach and almond…
One of the most famous Greek spirits is METAXA, with a unique production process that ensures its premium quality. The wine distillate ages in Limousin Oak casks for numerous years, and throughout that time, METAXA acquires its taste, aroma and color. Moreover, the Greek PDO Brandies (Brandy of Attica, Brandy of the Peloponnese & Brandy of Central Greece) are celebrated thanks to their unique flavor.
Additionally, there are some Greek producers who step off the beaten path and unleash their creativity. Some produce their very own vodka, in places like Crete, Thrace and Nafpaktos, whilst others experiment with Greek gin. Although both drinks are not associated with Greek tradition, these innovative entrepreneurs efficiently manage to give a Mediterranean sparkle to their spirits, which stand out.
Greek gins, for example, delight the palates thanks to the botanicals and herbs of the Greek countryside and several premium brands create their own labels, gaining traction in global markets.
Mapping global demand
Various Greek high-quality spirits fill glasses worldwide. “The EU-27 member states have consistently been the most significant export destinations for Greek spirits, accounting for more than 70% of exports in both value and volume. Specifically, in 2023, they absorbed 76% of the sector’s value (= €80.7 million), and 78% of its volume (=28.4 million kgs)”, explained Mr. Mavrakis.
The top 10 export destinations in 2023 (within the EU-27 & third countries) for Greek drink exports (by value) were: Germany, Iraq, Bulgaria, the Netherlands, Austria, Poland, France, the Czech Republic, Albania, and the USA.
“Our future expectations for further growth include markets like China, South Korea, and South Africa, where Greek spirits have still limited penetration. Additionally, USA, Canada, and Australia show significant potential for further expansion”, he added.
Overall, despite challenges such as geopolitical tensions, energy costs, and global inflation, the Greek spirits industry remains resilient, with a promising future, thanks to its commitment to uncompromising quality and innovation.
