As 2025 has already begun, Greek food & beverage products have a bright opportunity to shine –once again– in international markets. The Greek Secretary General for International Economic Affairs and Chairman of Enterprise Greece, Dimitris Skalkos, speaks to Ambrosia Magazine about the strategies being implemented to strengthen Greek F&B exports worldwide, the potential challenges ahead and the key initiatives taken for further extroversion.

Interview: Kyriaki Moustakidou

What are the comparative advantages of Greek F&B products? In which international markets do they currently lead and where do you see further growth potential?

It is widely accepted that Greek F&B products represent the essence of Mediterranean cuisine which has managed to attain high levels of popularity across the world. The diverse Greek agro-ecosystem offers a wide variety of quality products which are unique in taste and reach the market having undergone only that amount of processing which is sufficient for their quality. The Western Balkans and Cyprus are key export destinations and will continue to be important markets for Greece. We also see great potential in many other markets such as the USA, Canada, the UK and the Middle East and the Gulf region where we have observed rising demand for Greek food products.

You have set the goal for the 2025 Internationalization Strategic and Business Plan to reach 100% of the initial actions planned. To what extent does this goal apply to F&B sector and how quickly could the sector adapt to it?

In a context of multiple global economic challenges and opportunities, the National Strategic Plan for Extroversion emerges as an important tool for targeted support of the extroversion of Greek businesses, for the attraction of investments and for the overall promotion of the international position and image of our country.  We must understand that the Plan is a cumulative endeavour, spearheaded by the MFA, but involving many different Ministries, agencies and of course the private sector. I am happy to say that a large number of entries in the overall Plan (about one hundred taken cumulatively, both bilateral and multilateral) concern the promotion of Food and Beverage products. These outlined projects fall under different modalities of international cooperation such as participation in exhibitions and food shows, hosted buyer meetings, promotional seminars, cooking events and others. It goes without saying that our overall commitment is extended to the important sector of Food and Beverage.

Each year, Greek food exports to foreign countries have a 10% increase. What are the obstacles that must be overcome for this growth trend to continue, and what strategies are you implementing to strengthen it?

 Climate change is the number one challenge for Greek food exports. Furthermore, a shortage of workforce in the agricultural sector causes grave concern. This urges the government and the farmers to work together in modernizing the farming methods used, with the introduction of agri-tech innovation. The recession in key European markets is another great concern, however we are encouraging Greek exporters to be proactive and diversify their target markets towards the US, the Middle East and the Far East by participating in more trade fairs with the support of Enterprise Greece. Finally, the ongoing war in Ukraine, the uncertainty in the Middle East and the threat of tariffs by the US present challenges for our export companies. Within this context, we continue to be steadfast in our support for Greek companies. The Ministry of Foreign Affairs is constantly engaged in this respect both on a bilateral and multilateral basis at home and abroad through our extensive network of Offices for Economic and Commercial Affairs in our Embassies around the globe. Additionally, Enterprise Greece is entrusted with the promotion of exports on a generic as well as a case-to-case operational basis.

How do the recent geopolitical developments affect trade and F&B exports? Would a potential blockade of the Strait of Hormuz by Iran impact Greek exports?

The world is becoming more fractious and divided with geopolitics having grave impacts on international trade. Countries are increasingly making trade decisions based on global politics rather than just economic benefits. Concerns about trade resilience and national security have been heightened in the wake of Russia’s invasion of Ukraine, with growing debate about the need for protectionism. There has been a rise in trade restrictions since the US-China tariff war and Russia’s invasion of Ukraine. Some recent policies contain provisions that aim at providing incentives to domestic producers, especially those in technologically advanced sectors – possibly to the detriment of foreign producers. Geopolitical tensions have also serious effects on logistical connectivity and trade routes. To your specific question, I would have to answer positively, not necessarily because Greek F&B products move in large quantities through the Straits of Hormuz but because bottlenecks in that specific location may have ripple effects on containership availability in other parts of the world.

What are the challenges and opportunities for F&B export businesses in the era of digital transformation and how do you plan to support them?

Emerging technologies are transforming every aspect of doing business today. Businesses need to embrace them to improve efficiency, increase agility and unlock value for all stakeholders. The aspects of digital transformation that we as a Ministry can offer to F&B companies is through the digitalization of trade procedures. We are developing a digital “single window” which can facilitate procedural issues that regard different types of certification and licensing. Moreover, Enterprise Greece’s Export Academy offers companies assistance in digital tools such as the Consumer Relations Management system approach and others.

Could you share with us the main goals of Enterprise Greece and the key initiatives planned for 2025?  

The main goal of Enterprise Greece is to offer comprehensive support to all Greek exporters by providing modern and easy to use export tools. Some of these tools are:

  • the Export Help Desk that operates as a one stop shop for any export inquiries a company might have
  • the Exports Academy that offers a comprehensive educational program for those who are interested in developing an export business
  • the focused exhibition program that supports more than 700 export companies of the F&B sector to participate in the Greek National Pavilions annually at the biggest trade fairs around the world. The total number of B2Bs performed by all the companies exceeds 100.000. For 2025, there will be more than 16 F&B exhibitions organized by EG around the world for interested exporters.

Enterprise Greece increased the number of initiatives in different sectors and markets, reaching out to more exporters, achieved greater participation of companies and more square meters in international exhibitions; it also endeavoured to enrich the services provided to facilitate export activities.

What is your opinion of the F&B Trade Show FOOD EXPO? In general, how do you think that International Trade Shows contribute to the growth of Greek F&B exports?

We recognize FOOD EXPO as a leading Food & Beverage trade show in Southeast Europe, with the potential to become one of the leading events of its kind worldwide. I strongly believe that international trade shows are a vital tool for promoting exports. Leading events such as FOOD EXPO serve as essential meeting points for professionals. I can assure you that FOOD EXPO along with other organized events in Greece is firmly integrated into hosted buyer meetings that are organized by our Offices for Economic and Commercial Affairs worldwide.

Finally, what is your prediction about the future of Greek food and beverage exports in 2025? 

It is not easy to make specific predictions about exports, due to the issues I have already highlighted. According to official statistical data there has been a 7% increase overall in the first three quarters of 2024 compared to the same period the previous year. I have great confidence in Greek F&B companies as I have great confidence in the quality of their products. It is this exceptional quality that makes our efforts more conducive to success and more worthwhile. I am referring to our goals of:

  • increasing exports as a percentage of GDP
  • strengthening the competitiveness of the Greek economy
  • helping to rank Greece among the top 20 brand names worldwide, promoting a strong national identity in international markets
  • expanding and developing markets for Greek products and services.