Enterprise Greece, the official agency of the Greek State, under the auspices of the Ministry of Foreign Affairs, to promote investment in Greece, exports from Greece, and make Greece more attractive as an international business partner, and eBay, a world leader in the field of e-commerce, announced today their collaboration to empower Greek businesses for digital transformation and global success. This is a tailored program that intends promote Greek businesses via eBay’s global platform to 190 markets worldwide.
The two partners will bring together their potential and expertise to create a full-scale supportive Greek training program of how to become an eBay seller, as well as a virtual platform to enhance the visibility of premium Greek products, and at the same time provide eBay’s consumers with top quality, renowned Mediterranean products. The collaboration will also include a comprehensive training system, ongoing support, business development to a number of selected businesses, extended limits and a dedicated participation page in Greek.
Shared objective, shared vision
Ilya Kretov, General Manager of eBay Global Emerging Markets welcomed this collaboration and stated that “eBay has been transformed into something bigger than a marketplace solely for purchases. It has become an important export vehicle and a major extroversion tool for businesses. Greece, with a large number of small- and medium-sized enterprises, is a country of priority for us. Worth mentioning that, so far, in 2019 alone, 12,000 Greek companies have exported more than 1 million Greek products and we seek opportunities to invest and develop partnerships in Greece. We are honored to collaborate with Enterprise Greece with which we share the same objective, to give impetus to Greek companies in order to develop their sales internationally and to highlight the value of Greek products around the world”.
Enterprise Greece Executive Director, Mrs Betty Alexandropoulou commented that “our agency is committed to supporting Greek exporters in international markets and introducing top-tier quality Greek products to international consumers. Greek companies have managed to innovate and differentiate themselves, both in terms of product but also in terms of branding. Over the past 10 years, Greek companies have achieved significant market share abroad with traditional Greek ingredients and innovative marketing. During the pandemic, Enterprise Greece underwent substantial digital transformation in order to support the local business community maintain their international presence. New initiatives included online Greek export catalogues, newsfeed with the latest developments across markets during Covid-19, ‘how to access foreign markets’ and technical webinars, virtual B2Bs, digital ‘Support Greek Exports’ campaigns promoting specific products/services. In this respect, we are extremely pleased to announce our collaboration with eBay and delighted to be embarking on this amazing digital journey that will help us reach even more consumers and markets.”
With the view to helping Greek businesses gain access to over 182 million potential buyers in 190 global markets though the power of technology and eBay.com, the global online commerce platform, this collaboration will open the door to new opportunities, raising awareness of Greek products all over the world.