Ten food brands are the most popular brands* in Greece for 2021, according to the “Brand Footprint” study, which was released for the tenth consecutive year by market research firm Kantar.
One of the most -if not the most- recognizable brand in the world, the soft drink multinational giant Coca-Cola is in the first place, followed by Papadopoulos, a famous Greek brand with centennial history, which specializes in cereal products: cookies, biscuits, bread, crackers, cereal bars, salty snacks, and bread substitutes, such as rusks and bread sticks.
The eight remaining places are occupied by the following brands:
- Greek Dairy company Olympos
- Nescafé (instant coffee brand, for the famous Greek frappé), owned by Nestlé
- Papagalos Loumidis (coffee roast brand, for Greek coffee), owned by Nestlé
- Canned milk brand Nounou (owned by Friesland Campina)
- Greek pasta brand Melissa (Kikizas Food Industry)
- Greek brand Jotis, with 90 years of history, which specializes in baby food, cakes and pastries, refrigerated ready-to-eat products, confectionary products, deserts and beverages
- Hellmann’s (food products and sauces, such as mayonnaise, ketchup, mustard, salad dressing, owned by Unilever)
- Greek cannery Kyknos, an also centennial brand, specializing in tomato sauce and tomato products
It is impressive to notice that six out of the first ten are not brands owned and heavily advertised by multinational companies, but local brands with great history, while Nescafé, albeit owned by a multinational, is a unique case study for the Greek market, and basically considered a local delicacy.
*(Fast Moving Consumer’s Goods category)