Kri Kri has officially entered the US market, launching its popular Greek Frozen Yogurt line in various supermarkets across Texas.
The dairy company from Serres (Northern Greece), which celebrates 70 years of history this year, is now expanding into the USA after establishing its presence in the UK, Italy, and France.
For Kri Kri S.A., international market expansion has been a strategic priority for several years, with over than 50% of its turnover coming from exports to 42 countries worldwide.
With the placement of Kri Kri Greek Frozen Yogurt in supermarkets in the second most populous state in the USA, the Serres-based company aims to capture the interest of American consumers.
Andreas Mylonas, Kri Kri’s Exports Director, commented: “We are thrilled to introduce Kri Kri’s authentic Greek Frozen Yogurt to the US market. This is a major milestone for our company, and we are confident that our product will resonate with American consumers. By combining tradition with innovation, our frozen yogurt stands out for its high quality, authenticity, and unique taste, giving us a competitive advantage.”
Greek yogurt has become a huge success in the US market over the past decade, surpassing a value of $3 billion and creating a significant growth opportunity for Kri Kri.