The Greek dairy industry Kri Kri participated in the SIAL Paris 2022 exhibition, aiming at further expanding and strengthening its presence in the global market, with Greek yogurt and ice cream as its main vehicle.
Currently, Kri Kri’s export activity continues its course in over 40 countries, in Europe, the Middle East and Asia. During the exhibition, Kri Kri executives made contacts with executives from the above regions, with Super Spoon High Protein and Greek Frozen Yogurt as their main products. Moreover, in 2022, its Greek yogurt Kri Kri is experiencing high double-digit growth in terms of sales volume: In addition to establishing itself in Italy, England, Germany, Belgium and Austria, it is expanding dynamically in more markets in Central Europe, as well as in Scandinavia and the rest of the Balkans.
The success story of the Greek Frozen Yogurt
Greek Frozen Yogurt as a category is an undeniable success story and Kri Kri has a competitive advantage in this category, thanks to the the authenticity and taste of its products, as it is the only company in the world that uses its own authentic Greek strained yogurt in the production of Greek Frozen Yogurt, in a variety of flavors and textures. Kri Kri launched for the first time in 2020 Greek Frozen Yogurt codes in Italy, in 320g cups, which were placed on the shelves of the biggest chains in organized retail. Sales exceeded 1 million units already in the first year, which coincided with the coronavirus pandemic). In Italy, the growth continues with new codes, while development continues very dynamically in other markets, such as South Korea. At the same time, it also sets sail for other markets in Asia, of strategic importance for the outward development of Kri Kri: Japan, Taiwan, China, Singapore, and also the Middle East -the company is pursuing further growth in the markets of Israel, the United Arab Emirates and Saudi Arabia.
As highlighted in a related announcement, in 2022, Kri Kri’s Greek yogurt is seeing high double-digit growth in terms of sales volume, since, in addition to its consolidation in Italy, England, Germany, Belgium, Austria, it is spreading dynamically in more Central European markets, as well as in Scandinavia and the Balkans.
Focus on Sustainability
Besides Kri Kri’s orientation towards extroversion, the company also focuses on current social and ecological issues, implementing effective sustainability practices. Within this frame, the company put into operation a state-of-the-art anaerobic treatment unit at the Kri Kri facilities in Serres. It is an investment of 6 million euros implemented by the Greek dairy industry in the context of its transition to the circular model of Sustainable Development and Prosperity.
The unit has already started biogas production, with the exclusive use of the liquid waste of the ice cream and dairy plant as raw material, as well as the whey resulting from the straining of yogurt. Produced through the anaerobic treatment, the biogas is utilized within the company’s facilities, contributing to the reduction of natural gas usage, as a large part of the unit’s need for natural gas is covered by the produced biogas.
The benefits of implementing the investment are multiple. As for the environmental aspect, the company solves the problem of whey management in the best possible way, while at the same time reducing its environmental footprint, limiting among other things the annual CO2 emissions of the factory. In addition, the reduction of natural gas consumption also contributes to the reduction of the operating costs of the factory, especially in the current situation where the costs in the field of energy are rising. It is also worth mentioning that this particular investment was made entirely with equity capital and is practical proof that Kri Kri is transforming its production model based on ESG standards.