Minoa, a bottled water in paper Tetra Prisma® Aseptic packaging from Tetra Pak®, a recyclable, sustainable pack that protects from sunlight and wind, has recently been launched from Waterfresh SA.
Tetra Prisma® Aseptic is made mainly from paper, a renewable source, and is available with FSC™ (Forest Stewardship Council™) certified packaging material, ensuring that the wood fibre is sourced from responsibly managed forests and other controlled sources. Furthermore, the 750ml box is perfect for the on-the-go lifestyle of modern consumers since it has the ultimate mix of form, fit and flow.
“Paper packaging is the future in the bottled water market”, emphasized Mr Vassilis Tsanos, Key Account Director of Tetra Pak, while Mr Manolis Tsaldaris, President of Waterfresh SA stated that this particular packaging is a game changer in he industry.
“We are very happy to be the first to feature the Tetra Pak Tetra Prisma® Aseptic paper packaging for our Minoa water,” Mr Tsaldaris announced. “It is an innovative option that offers maximum protection to the product and convenience to the consumer, with minimal impact on the environment.”
This new product release strengthens both the companies’ strategy, which focuses on the development of products with reduced environmental impact in the immediate future.