Minoa Water: New Vitamin Waters

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Vitamin Water by Minoa Water - Ambrosia Magazine

Three brand new products were launched recently by Minoa Water: Vitamin Water Mango Apple, Vitamin Water Strawberry Raspberry Blueberry and Vitamin Water Lime Mint Cucumber. It is the first vitamin-enhanced water to be launched in paper packaging, featuring a load of vitamins and minerals, while being completely free from additives, calories, preservatives, aspartame and sugar.

The Design

Design matters and being awarded for great design is always an acknowledgement. Minoa Water received three gold awards in the Top Manufacturing Export Company, Top Export Product and Top Export Packaging categories at the Greek Export Award competition held earlier this year, at an event sponsored by the Ministry of Foreign Affairs, at Divani Apollon Palace & Thalasso. The new packaging is inspired by Japan, forming the life cycle and water cycle.

The Packaging

Minoa uses paper Tetra Prisma® Aseptic packaging from Tetra Pak®, a recyclable, sustainable pack that protects from sunlight and wind, has recently been launched from Waterfresh SA.

Tetra Prisma® Aseptic is made mainly from paper, a renewable source, and is available with FSC™ (Forest Stewardship Council™) certified packaging material, ensuring that the wood fibre is sourced from responsibly managed forests and other controlled sources. Furthermore, the 750ml box is perfect for the on-the-go lifestyle of modern consumers since it has the ultimate mix of form, fit and flow.

About the brand

Minoa Water was the first Greek water packaged in recyclable paper packaging made from plant materials, using water from Zervohori (Imathia Region, Northern Greece) to be launched on the market. The high content of calcium and magnesium, without the presence of heavy metals and organic pesticides, are the main elements that make the product unique. The company currently exports to 16 countries with new selling spots in Canada and Hong Kong.