Starting from the supervision of the very soil that produces the fruit, the company, besides its own olive groves, has under contract more than 700 Laconian olive oil producers who provide their product exclusively to Molόn Lavé.
Exports and Goals
Ten years ago, the company strategically decided not to trade bulk product and focus exclusively on branded extra virgin olive oil. This strategic decision was made to serve a specific purpose: to make Molόn Lavé a Greek national brand name, among the leading group of the country’s top food brands. Mission accomplished, since it soon became the best-selling branded olive oil in Greece in its category. From that point on, the company headed off to claim serious export placements.
For the last three years, the focus is on the exports. The company produces within its facilities more than 2,500 tons of extra virgin olive oil, standardizes them, the export percentage of this volume being around 30%. In other words, the exports are about 700 tons. The goal is to reverse this fraction within the next five years, while increasing the scale of production, exporting around 70% and keeping 30% available for national consumption. The increase in production is key, as the brand does not wish to affect negatively the demand and the product’s top positioning within Greece.
Currently, the exports go to several countries of Central and Western Europe, Canada and America. Especially in Canada, great things are happening for the company: within the percentage that Greek olive oil holds in this particular market, Molόn Lavé is the first brand in sales. For the upcoming period, the company’s goals are twofold: deepen their presence in America and open up to the Australian market.
Photos: Dimitris Kolios
The first olive oil with AFQ Certification
Molόn Lavé olive oil is the first worldwide with AFQ Certification. This specific European Certification Mark measures the bioactivity of a product’s composition and the resulting benefit to human health. According to these measurements, Molόn Lavé olive oil reaches the bioactivity of foods globally recognized for their highest antioxidant activity, such as pomegranate and aronia. The initial study was done with the Toxicology Laboratory of the University of Thessaly and is certified every year by the Swiss Certification Body Swiss Approval.
Photos: Dimitris Kolios
In Numbers
Of the olive groves that give their olive oil to Molόn Lavé, 12% are privately owned
• The company oversees the cultivation of 2.471 acres of land.
• This land produces 3,500 tons of olive oil, of which Molόn Lavé has the capacity to process 2,500 productive-wise in its facilities, in a single shift.
• Since 2021, the investment approaches 3.5 million euros.
• The company is housed in building facilities of 3,000 m2 which include the olive mill,
tanking and the bottling facilities.
Address: Ag. Nikolaos,
Potamia, Lakonia, P.C. 23054
SoMe: fb.com/molonlaveproducts
Tel: +302731089510, +302731101397
Email: info@molonlave.com
www.molonlave.com
