The marketing and branding consultans company “Food For Thought”, in the context of its ten-year collaboration with Artopoulos Pites, created the new image for the entire range of the company’s products, with the aim of highlighting its modern identity both in Greece and abroad.
Artopoulos company has been active in the Greek market for more than 30 years. It started by producing traditional Arabic pies and today has developed the category, with the addition of new products that have already won their place in the market, and in consumers’ preferences.
Food For Thought undertook the overall rebranding of the Artopoulos company, redesigning the logo, as well as the packaging. For the image of the packaging, FforT was in charge of the photography of all the products, with the aim of identifying the company with the modern, easy and healthy way of eating, through the enjoyment of familiar and original recipes.