Japan is a major importing destination mainly due to its low food self-sufficiency. At the same time, high standards along with the mindset of the people, who are interested in establishing long term cooperation with reliable partners, make the Japanese market a challenging, yet promising one. Athanasios Karapetsas, Minister Plenipotentiary for Economic and Commercial Affairs of the Greek Embassy in Tokyo gives Ambrosia Magazine a full insight of one of the biggest markets in the world.