After last year’s first post-covid organization, which was held with great success, FOOD EXPO, the largest Food & Beverage trade show in Southeast Europe and one of the most important of its kind internationally, welcomed this year 1.300 exhibitors from Greece and the rest of the world, 3,400 key food traders and 900 Ηosted Buyers, thus consolidating its leading position in the wider Southeast Europe region, while further strengthening its international reach.
FOOD EXPO 2023 took place March 18-20 at the at the Metropolitan Expo exhibition center in Athens, Greece and functioned as a central platform for the international food industry interested in Mediterranean products. Following a € 500,000 investment in the promotion of the trade show, thousands of international visitors visited the exhibition, in addition to the 32.000 visitors, in an exhibition space spanning 50,000 m2.
FOOD EXPO 2023 | Key Figures
50.000 sq.m. exhibition area
900 Hosted Buyers from 83 countries
FOOD EXPO 2023 Digital Platform
The resounding success of FOOD EXPO Digital 2021, and the equally successful use of the platform during the 2022 show proved that digital means, when properly organized, can act as an additional service to the physical trade show. This year also, FOOD EXPO Digital platform helped hosted buyers pre-arrange b2b meetings with exhibitors of their choice, in order to meet in person during the trade show. In case buyers were not able to attend the show, they contacted them online & participated in video meetings with them.
“Over 50.000 products, including olives and olive oil, delicatessen and organic”
FOOD EXPO Organic Food Sector
The increased demand for Greek fresh fruit and vegetables from Greek and international buyers, has led to the creation of a new sector for these products. Responding to market trends, FOOD EXPO launched in 2022 a new, special section with organic and fresh products, which was welcomed by exhibitors and buyers alike, and also took place in this year’s fair.
Hosted buyers enjoy exclusive benefits
Every year, FOOD EXPO designes a comprehensive Hosted Buyer Program for key international Food & Beverage traders. With all or part of their travel and accommodation expenses paid for, qualified Hosted Buyers simply have to show genuine purchase responsibility and attend a minimum number of B2B meetings (at a specially-designed area or at the exhibitors’ stands) that are pre-scheduled through the Matchmaking Platform, an intuitive online platform allowing visitors to easily book meetings in advance with exhibitors of their choice.
“17.000 B2B meetings took place between hosted buyers and FOOD EXPO 2023 exhibitors.”
Greece’s unique beauty within your reach
Along the business opportunities, FOOD EXPO Hosted Buyer Program offered the chance to explore the beauty, historic sights and culinary treasures of Greece. Hosted buyers got to be part of the program and enjoyed a day tour to the center of Athens, including Acropolis and the Acropolis Museum, or the Temple of Poseidon at Sounio, two of the most picturesque destinations, making the most out of their business trip in Greece.
FOOD EXPO 2023 benefits
By joining the Hosted Buyer Program of the trade show, buyers enjoyed the following benefits:
- Free travel, accommodation, and transport
- Access to the trade show (Free Hosted Buyer badge)
- B2B Scheduled Meetings
- Privileged access to Hosted Buyer Area