84 Greek F&B companies at PLMA 2019, in Amsterdam


The growing importance of private label for retailers as online shopping becomes more popular was the focus of PLMA’s 2019 “World of Private Label” which took place between 21-22 May at the RAI Exhibition Centre in Amsterdam. Walking the aisles of the “World of Private Label” International Trade Show, examining the displays of exhibitors, were once again thousands of buyers from all over the world: supermarkets, hypermarkets, discounters, drugstores, department stores, as well as importers and exporters.

And no wonder, since for more than thirty years, PLMA’s “World of Private Label” International Trade Show has brought retailers, wholesalers and other private label professionals together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programs succeed and grow. The expanding popularity of private label has meanwhile led to unprecedented market share worldwide. Record high market shares have been recorded in more than a dozen countries, and private label now accounts for 40% of all products sold in six European countries.

In just two days, the “World of Private Label” International Trade Show proved to be the most efficient and productive way to source for a company’s private label needs.

The Greek stand, designed by Promo Solution, a leading company in exhibition stand construction.

A strong Greek presence

84 Greek companies from the Food & Beverage sector -among a total of 104 businesses- took part at this year’s PLMA trade show, highlighting products such as olive oil, Feta cheese, sweets and confectionary, frozen dough products, bottled water, herbs, yogurt, cookies, canned fruit, cured meat, etc. In fact, Greek enterprises showcased approximately 40 new and innovative offerings that are sure to capture the interest of professionals from all across the world.

Vassilis Pigos, Marketing Director of Promo Solution, one of the leading companies in exhibition stand construction in Greece, stated that “PLMA 2019 started out strong for Greek exporting companies taking part in the trade show. Exhibitors have already expressed their enthusiasm over the size and scope of the fair and the quality of trade contacts held.”