Midway between Europe and the East, with important ports overseeing the Black Sea, Romania is a country with a great tradition and an even brighter future ahead...
Very close, and yet so far: a market with complex administrative procedures, Bulgaria constitutes an interesting exporting destination for Greek brands and companies, yet demanding of a local partner who can guide them through.
Being a country with similar diet and culinary habits to Greece, and a major agricultural country itself, Spain is not easy to penetrate. Nonetheless, good price, targeted advertising and small promotional actions towards middle and upper level Spanish consumers can be key for the success of Greek F&B products to the Spanish market.
Cyprus is a country with many things in common with Greece. So many in fact, that one often tends to forget that it is...
Israel is a Mediterranean country with great dynamic in innovation and a continuous flow of tourists towards Greece.
A neighboring country with great potential, but also specificities, concerning its economy and the way things work in the food and beverage sector, and the market in general. Mr Marios Belibassakis, First Counsellor for Economic & Commercial Affairs, Head of Economic & Commercial Affairs Office at the Greek Embassy in Tirana talks to Ambrosia magazine about the economy on the rise, current trends, and the importance of having local partners if ones truly wants to penetrate the Albanian market.
The key role of land proximity and the vastly positive image of Greece and Greek products and consumer goods, despite challenges, such as the naming issue, the heavy customs duties on certain categories, but also, the need for interpersonal approach as a plus when doing business with people from a neighboring Balkan country.