Interview

Being a country with similar diet and culinary habits to Greece, and a major agricultural country itself, Spain is not easy to penetrate. Nonetheless, good price, targeted advertising and small promotional actions towards middle and upper level Spanish consumers can be key for the success of Greek F&B products to the Spanish market.

Cyprus is a country with many things in common with Greece. So many in fact, that one often tends to forget that it is...

Japan is a country where retail sales in the food and beverage market are estimated at a whooping 400 billion euros, while its low food self-sufficiency makes it a major importing destination.

Israel is a Mediterranean country with great dynamic in innovation and a continuous flow of tourists towards Greece.

A neighboring country with great potential, but also specificities, concerning its economy and the way things work in the food and beverage sector, and the market in general. Mr Marios Belibassakis, First Counsellor for Economic & Commercial Affairs, Head of Economic & Commercial Affairs Office at the Greek Embassy in Tirana talks to Ambrosia magazine about the economy on the rise, current trends, and the importance of having local partners if ones truly wants to penetrate the Albanian market.

The key role of land proximity and the vastly positive image of Greece and Greek products and consumer goods, despite challenges, such as the naming issue, the heavy customs duties on certain categories, but also, the need for interpersonal approach as a plus when doing business with people from a neighboring Balkan country.

America may seem as the promised land of all opportunities for companies seeking to export, but things seldom are as they seem. Undoubtedly, it is a lucrative market with great potential, but before this potential is captured, there are specific rules, strict label compliances and marketing requirements that need to be met....

Mr Periklis Davanelos, First Counsellor for Economic & Commercial Affairs, Head of Economic & Commercial Affairs Office at the Greek Embassy in Cairo gives Ambrosia magazine a comprehensive insight of the Egyptian market and the way a Greek exporter could penetrate it, taking under consideration certain criteria, and using the power of local partners who can provide valuable information, as well as the necessary networking.

The Hungarian market, albeit European, is not an easy market to enter. Mr Doukas Marinopoulos, First Counsellor for Economic & Commercial Affairs, Head of Economic & Commercial Affairs Office at the Greek Embassy in Budapest talks to Ambrosia Magazine and helps us decode the difficulties, but also the great potential for the Greek exporting brands.

Simon Diamantidis, the new president of SEVE (Greek Exporters Association), talks to Ambrosia Magazine about exports, problem solving and the goals of the new management.