SIAL Paris 2022: Strong Greek presence in this year’s SIAL


After the turmoil caused by the covid pandemic and the subsequent four-year break, this October, SIAL Paris, one of the biggest international f&b trade shows, is back to showcase the current trends and all innovations worth knowing in the food and beverage sector.

SIAL Paris is one of the world’s largest food industry events, which provides privileged access to all the key players in the sector, generating business and accelerating growth. The numbers of SIAL 2018 speak for themselves: in 10 exhibition branches, the fair hosted a total of 7,200 exhibitors from 120 countries, 87% of which were international entries, the total number of trade visitors was a whooping 310,000 from 200 countries, 65% of which were international visitors from outside France. Last, but not least, there were 2,355 candidates for the “SIAL Innovation Awards” innovation award, while the overall visitor satisfaction rate was an impressive 91%.

As we all know, Covid-19 took by storm all major events, especially in 2020, the year of the pandemic burst-out, leading to the cancelling of the biannual tradeshow. This year, SIAL returns, sharing knowledge, innovation and know-how to all participants from the f&b sector worldwide, while fully respecting current international hygiene rules.

Own The Change

The theme of the 2022 edition is Own the change: The fair, being a unique place of inspiration around products, a space for exchanges on issues, trends and best practices in the sector, aims to unite people, products and businesses, aka the entire “ecosystem” around the major transformations taking place in the food industry. According to the fair’s officers in charge, this year’s theme is set to remind us that we are all active participants in change and called upon to understand the environmental, ethical, digital and demographic challenges of the planet. It is up to us to respond to the issues of food sufficiency and changing consumption habits. It also entails the search and development of start-ups willing to actively contribute to tomorrow’s ecosystem.

Under this light, the 3 Michelin-starred chef Mauro Colagreco, chef at the Mirazur restaurant, will be the patron of the exhibition. «In 2022, SIAL Paris is encouraging the Food community to seize the reins of change and to work together to imagine the solutions of the future, to benefit both the industry and consumers. We are delighted that Mauro Colagreco, who goes to great lengths to do his bit in the way he works every day, has agreed to be the sponsor of this year’s event», states Audrey Ashworth, Director of SIAL Paris.

Greek F&B companies travel to Paris

For Greek companies, SIAL Paris is a great opportunity to showcase the quality and the variety of their products to wholesalers, importers, and food traders from all across the globe: this year Greece is one of the 15 leading countries in participants. Compared to SIAL 2018, there will be 20 more participations (26% for the first time). Ιn 2022, over 260 Greek companies will be attending SIAL Paris seeking to boost their businesses, promote their products and increase their visibility. Greek participation will be held mostly under the auspices of three agencies: Enterprise Greece, the official agency of the Greek State to promote investment in Greece and exports from Greece, and make Greece; Promo Solution, a company offering complete support for the participation in any exhibition across the world, and Great – Greek Exports and Trade, an Athens-based company organizing trade fairs and business delegations, and providing export consulting and support actions essential for Greek exporters.

Greece In SIAL Paris 2022

“Invest in Taste”. This is the motto of Greece’s national participation in the upcoming Paris trade show, in an exhibition space of 1,630 m2 comprising the national pavillion. Ιn addition, the regions of Attica, Central Greece, Epirus and Thessaly, the chambers of Larissa, Evia and Achaia, as well as the Hella-Dika Mas initiative, will also take part. Ιn this year’s fair, 7,000 exhibitors will participate in 250,000 sq.m. exhibition spaces, while more than 300,000 professionals are expected to visit. For the Greek participation, space has been reserved in Hall 2 of National Pavilions / General Foods National Pavilions Hall 2, while Greek companies will also be present in the following halls:

  • Frozen HALL5A
  • Grocery HALL5B
  • Bakery & Sweet Products HALL 5A
  • Dairy products HALL 7

SIAL Paris 2022 in numbers

  • 7,000 exhibitors
  • 51% of visitors from the distribution sector
  • 2 out of 3 visitors are looking for new products.

Venue, Dates & Times

Parc des Expositions de Paris-Nord Villepinte, 82 Avenue des Nations, 93420, Villepinte, France
Saturday 15/10 to Tuesday 18/10: 10.00–18.30
Wednesday 19/10: 10.00–17.00.
Entry to the fair closes at 14:00

Ambrosia magazine will be at SIAL Paris: Hall 5A – J – 144