Interview

Undoubtedly one of the most high end markets to enter, not only in Europe, but worldwide, and with a complex retail system, consisting of a local, a regional and a national level, France is a challenge in itself for prospect exporters, the main one being the consistency in covering the demand.

Mr. Apostolos Michalopoulos, director of the central Economic & Commercial Affairs Office in Athens talks to Ambrosia Magazine about the added value of the Greek F&B sector and its key role as a major exporting product.

Midway between Europe and the East, with important ports overseeing the Black Sea, Romania is a country with a great tradition and an even brighter future ahead...

The Chairman of HAPO, Mr. Apostolos Touralias, talks to Ambrosia Magazine about the future of the aquaculture in Greece.

A rapidly developing economy, albeit not a member of the European Union yet, Serbia is increasingly inclined towards quality over price, while recognising the EU PGI regime and applying the respective protection on PDO and PGI products.

Very close, and yet so far: a market with complex administrative procedures, Bulgaria constitutes an interesting exporting destination for Greek brands and companies, yet demanding of a local partner who can guide them through.

Being a country with similar diet and culinary habits to Greece, and a major agricultural country itself, Spain is not easy to penetrate. Nonetheless, good price, targeted advertising and small promotional actions towards middle and upper level Spanish consumers can be key for the success of Greek F&B products to the Spanish market.

Cyprus is a country with many things in common with Greece. So many in fact, that one often tends to forget that it is...

Japan is a country where retail sales in the food and beverage market are estimated at a whooping 400 billion euros, while its low food self-sufficiency makes it a major importing destination.

Israel is a Mediterranean country with great dynamic in innovation and a continuous flow of tourists towards Greece.