Interview

Translating his mastery of haute cuisine and his passion for exceptional ingredients into impeccable dishes, Greek chef Philip Chronopoulos has put the Restaurant du Palais Royal on the international gourmand map and has earned himself a Michelin star!

America may seem as the promised land of all opportunities for companies seeking to export, but things seldom are as they seem. Undoubtedly, it is a lucrative market with great potential, but before this potential is captured, there are specific rules, strict label compliances and marketing requirements that need to be met....

South Korea, one of the fastest growing developed countries in the world and the 10th largest economy in the world (4th in Asia) is...

The key role of land proximity and the vastly positive image of Greece and Greek products and consumer goods, despite challenges, such as the naming issue, the heavy customs duties on certain categories, but also, the need for interpersonal approach as a plus when doing business with people from a neighboring Balkan country.

Very close, and yet so far: a market with complex administrative procedures, Bulgaria constitutes an interesting exporting destination for Greek brands and companies, yet demanding of a local partner who can guide them through.

Israel is a Mediterranean country with great dynamic in innovation and a continuous flow of tourists towards Greece.

The Hungarian market, albeit European, is not an easy market to enter. Mr Doukas Marinopoulos, First Counsellor for Economic & Commercial Affairs, Head of Economic & Commercial Affairs Office at the Greek Embassy in Budapest talks to Ambrosia Magazine and helps us decode the difficulties, but also the great potential for the Greek exporting brands.

Japan is a country where retail sales in the food and beverage market are estimated at a whooping 400 billion euros, while its low food self-sufficiency makes it a major importing destination.

Being a country with similar diet and culinary habits to Greece, and a major agricultural country itself, Spain is not easy to penetrate. Nonetheless, good price, targeted advertising and small promotional actions towards middle and upper level Spanish consumers can be key for the success of Greek F&B products to the Spanish market.

Dimitra Tzika, Exports Manager of KONVA SA talks about adapting to modern consumer needs and how to lead a traditional, centennial food company to the new era.