Interview

South Korea, one of the fastest growing developed countries in the world and the 10th largest economy in the world (4th in Asia) is...

America may seem as the promised land of all opportunities for companies seeking to export, but things seldom are as they seem. Undoubtedly, it is a lucrative market with great potential, but before this potential is captured, there are specific rules, strict label compliances and marketing requirements that need to be met....

The key role of land proximity and the vastly positive image of Greece and Greek products and consumer goods, despite challenges, such as the naming issue, the heavy customs duties on certain categories, but also, the need for interpersonal approach as a plus when doing business with people from a neighboring Balkan country.

Simon Diamantidis, the new president of SEVE (Greek Exporters Association), talks to Ambrosia Magazine about exports, problem solving and the goals of the new management. 

For an outsider, the UAE seems a very lucrative market to sell F&B products. With a growing population which stands currently at around 10 million, a high GDP per capita, thanks to oil production...

With a dream to make authentic Greek yogurt available to US consumers and beyond, Ignatios Vasilellis and his family-owned brand are building the future by borrowing from the past.

Forget elaborate diet plans. A new study published in the British Medical Journal concluded that the world-famous Mediterranean diet is indeed the most effective for long-term weight loss, not to mention for reducing the risk of heart disease.

Undoubtedly one of the most high end markets to enter, not only in Europe, but worldwide, and with a complex retail system, consisting of a local, a regional and a national level, France is a challenge in itself for prospect exporters, the main one being the consistency in covering the demand.

Being a country with similar diet and culinary habits to Greece, and a major agricultural country itself, Spain is not easy to penetrate. Nonetheless, good price, targeted advertising and small promotional actions towards middle and upper level Spanish consumers can be key for the success of Greek F&B products to the Spanish market.

Whoever said that the words “Greek” and “truffles” are incompatible, is gravely mistaken. Pavlina Kladopoulou, a truffle connoisseur and owner of Troufa Plus, a brand of truffle-based products, is educating us on what our corner of the world has to offer regarding the prized fungi.