Interview

Being the 8th strongest economy in the world and the 3rd in the Eurozone is not a position that comes easily, not does it happen by accident.

Greek products and businesses; their dynamic, their export potential and their competitive advantages; Greece as a brand and the future of the F&B sector in the global market...

America may seem as the promised land of all opportunities for companies seeking to export, but things seldom are as they seem. Undoubtedly, it is a lucrative market with great potential, but before this potential is captured, there are specific rules, strict label compliances and marketing requirements that need to be met....

A neighboring country with great potential, but also specificities, concerning its economy and the way things work in the food and beverage sector, and the market in general. Mr Marios Belibassakis, First Counsellor for Economic & Commercial Affairs, Head of Economic & Commercial Affairs Office at the Greek Embassy in Tirana talks to Ambrosia magazine about the economy on the rise, current trends, and the importance of having local partners if ones truly wants to penetrate the Albanian market.

Midway between Europe and the East, with important ports overseeing the Black Sea, Romania is a country with a great tradition and an even brighter future ahead...

We discuss about the greek food industry and the initiative ΕΛΛΑ-ΔΙΚΑ ΜΑΣ (HELLA-DIKA MAS) with Mr. Agis Pistiolas, member of the Board of Directors and Head of Marketing and Exports of Agrino - EV. GE. PISTIOLAS S.A.

Being a country with similar diet and culinary habits to Greece, and a major agricultural country itself, Spain is not easy to penetrate. Nonetheless, good price, targeted advertising and small promotional actions towards middle and upper level Spanish consumers can be key for the success of Greek F&B products to the Spanish market.

Very close, and yet so far: a market with complex administrative procedures, Bulgaria constitutes an interesting exporting destination for Greek brands and companies, yet demanding of a local partner who can guide them through.

Mr Periklis Davanelos, First Counsellor for Economic & Commercial Affairs, Head of Economic & Commercial Affairs Office at the Greek Embassy in Cairo gives Ambrosia magazine a comprehensive insight of the Egyptian market and the way a Greek exporter could penetrate it, taking under consideration certain criteria, and using the power of local partners who can provide valuable information, as well as the necessary networking.

Mr. Apostolos Michalopoulos, director of the central Economic & Commercial Affairs Office in Athens talks to Ambrosia Magazine about the added value of the Greek F&B sector and its key role as a major exporting product.