Inbound Tourism is the greatest Ambassador of Greek f&b products
Very close, and yet so far: a market with complex administrative procedures, Bulgaria constitutes an interesting exporting destination for Greek brands and companies, yet demanding of a local partner who can guide them through.
Iason Loumidis: Raising the bar in the US
America may seem as the promised land of all opportunities for companies seeking to export, but things seldom are as they seem. Undoubtedly, it is a lucrative market with great potential, but before this potential is captured, there are specific rules, strict label compliances and marketing requirements that need to be met....
Italian Market: Key Target for Greek Expansion
Being the 8th strongest economy in the world and the 3rd in the Eurozone is not a position that comes easily, not does it happen by accident.
Spain: A Mediterranean Affair
Being a country with similar diet and culinary habits to Greece, and a major agricultural country itself, Spain is not easy to penetrate. Nonetheless, good price, targeted advertising and small promotional actions towards middle and upper level Spanish consumers can be key for the success of Greek F&B products to the Spanish market.
The Magyar Connection
The Hungarian market, albeit European, is not an easy market to enter. Mr Doukas Marinopoulos, First Counsellor for Economic & Commercial Affairs, Head of Economic & Commercial Affairs Office at the Greek Embassy in Budapest talks to Ambrosia Magazine and helps us decode the difficulties, but also the great potential for the Greek exporting brands.
South Korea: A booming importing economy
South Korea, one of the fastest growing developed countries in the world and the 10th largest economy in the world (4th in Asia) is...
Israel: Greece’s brand name can help increase exports
Israel is a Mediterranean country with great dynamic in innovation and a continuous flow of tourists towards Greece.
Cairo Calling
Mr Periklis Davanelos, First Counsellor for Economic & Commercial Affairs, Head of Economic & Commercial Affairs Office at the Greek Embassy in Cairo gives Ambrosia magazine a comprehensive insight of the Egyptian market and the way a Greek exporter could penetrate it, taking under consideration certain criteria, and using the power of local partners who can provide valuable information, as well as the necessary networking.
Cyprus: Cultural proximity and common taste is key
Cyprus is a country with many things in common with Greece. So many in fact, that one often tends to forget that it is...
“High quality products are the strength behind Greece’s brand name”
Mr. Apostolos Michalopoulos, director of the central Economic & Commercial Affairs Office in Athens talks to Ambrosia Magazine about the added value of the Greek F&B sector and its key role as a major exporting product.
